By New Imagination DMC China

Further into Nature.
Deeper into Culture.

Private journeys into the China your clients never expected — curated with beauty, access and cultural depth.

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山水之间
Our Philosophy

Beyond Expectations.

People think they know China. We exist to show them what they never knew. We go further into nature. We go deeper into culture. We design journeys that surprise, inspire and leave a lasting impact.

Starting Points, Not Packages

Ideas rich enough to begin with.

These are conversation starters, not fixed products. Each idea can be reshaped by season, audience profile, travel style, budget and purpose.

01

China Wine Country

For clients who never expected vineyards in China.

  • Ningxia wine region
  • Private winery visit and tasting
  • Wine pairing dinner
  • Vineyard cycling or blending workshop
From 7 days · Flexible itineraries, tailored details
02

Mountains Beyond Imagination

For those who seek dramatic landscapes and spiritual stillness.

  • Meili Snow Mountain
  • Yading Nature Reserve
  • Private trekking or photography
  • Local Tibetan culture
From 7 days · Flexible itineraries, tailored details
03

Tea Mountains & Living Villages

For clients who appreciate heritage, slowness and authenticity.

  • Ancient tea mountains
  • Tea picking and processing
  • Traditional villages
  • Tea ceremony and local cuisine
From 7 days · Flexible itineraries, tailored details
04

Desert, Silk Road & Stars

For those drawn to stories of the Silk Road and vast open spaces.

  • Dunhuang and Mogao Grottoes
  • Desert sunset and stargazing
  • Private camel experience
  • Silk Road culture and cuisine
From 7 days · Flexible itineraries, tailored details
05

Ethnic Highlands of Southwest China

For guests who want to connect with China’s living cultures.

  • Guizhou and Yunnan villages
  • Terraced fields and landscapes
  • Handicraft and silver workshops
  • Festivals and local experiences
From 7 days · Flexible itineraries, tailored details
06

Sacred China

For clients seeking spiritual journeys and inner connection.

  • Tibetan Buddhism experiences
  • Monasteries and ceremonies
  • Mountain pilgrimage
  • Conversations with local hosts
From 7 days · Flexible itineraries, tailored details
07

Chinese Aesthetics in Motion

For those who appreciate beauty, art and the refined.

  • Kunqu opera or guqin performance
  • Classical gardens and architecture
  • Ink painting or calligraphy
  • Intangible cultural heritage
From 7 days · Flexible itineraries, tailored details
08

Nature Retreats for Private Escape

For clients who need space to slow down, reconnect and reset.

  • Secluded nature settings
  • Wellness and mindfulness
  • Private dining
  • Discreet luxury service
From 7 days · Flexible itineraries, tailored details

Have a different China in mind?

Tell us what your client needs — we will design around it.

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What We Create

Private journeys with depth and elegance.

Bespoke leisure experiences designed around the traveller rather than around a pre-made itinerary.

Tailor-made Journeys
Private Cultural Access
Exclusive Stays
Culinary Discovery
Who We Work With

For partners who value discretion.

We support travel advisors, luxury agencies and private client offices who need thoughtful China design and reliable ground execution.

Luxury Travel Advisors
Private Clients
Family Offices
Boutique Travel Agencies
Discuss a Client Brief
Partner Words

Beyond helped us present China in a completely different way. It felt refined, unexpected and deeply considered — exactly what our private clients were looking for.

Luxury Travel Advisor · United Kingdom
Partner Words

What stood out was not only the access, but the sensitivity of the design. Every experience had context, pacing and a quiet sense of elegance.

Private Client Office · Europe
Partner Words

Our guests had travelled widely, but China still surprised them. Beyond created a journey that felt personal rather than packaged.

Boutique Travel Agency · Australia
Partner Words

They understood the level of discretion and detail our clients expect. The result was seamless on the ground and memorable in the right way.

Family Office Travel Desk · Middle East